After all, logos aren't just brand signifiers, they're graphic designs. It's easy enough to opt into, but harder to pull off. It still calls for participants to reach for pieces that put identifiable symbols front and center-whether it’s a blown up Nike Swoosh or some piled on Vuitton "LVs" (or even better, a Vuitton x Supreme mashup). If you missed the iconography-heavy movement last time, almost nothing about it has changed. But no back-again trend is bigger-or louder-right now than the return of logomania. Bleached denim at Gucci, multi-pleated from Lemaire and bold-shouldered suits at Balenciaga are just a few of the trends we thought had been relegated to the menswear history books but are back. Designers send them down the runway, the goods fly off store shelves, everyone gets tired of the trend, and the cycle starts all over again. Every decade, silhouettes once deemed dead forever are brought back to life.
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